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Epicentr K steps up backing of Ukrainian national team

Home improvement retail store chain Epicentr K has signed a new partnership with the Ukrainian Football Association (UAF).

Under the agreement, Epicentr K, which first partnered with the UAF in 2013, will serve as the title sponsor of the Ukrainian national team.

The new deal will run for three-and-a-half years, covering the Uefa European Championships in 2020 and the 2022 Fifa World Cup in Qatar.

As part of the deal, Epicentr will provide fans with match tickets and stadium tours, while in-store customers will be able to sample a range of initiatives that will promote Ukrainian football and a healthy lifestyle.

Ukraine is currently top of its qualifying group for Euro 2020 with three wins and a draw from its opening four matches. The team will travel to Lithuania for its next match on Saturday.