Eastern Europe

The Ligové Fotbalové Asociace (LFA), the Czech league football association, has begun the search for a title sponsor for the top two divisions.

Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…

German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.

Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal

The Polish Football Association (PZPN) has laid out plans to increase its commercial revenues by 30 per cent over the next four years, with a particular focus given to opportunities in the sponsorship…

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas

On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.

Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.

The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme

WhiteBIT, a cryptocurrency exchange that was founded in the Ukrainian city of Kharkiv, has agreed a sponsorship deal with the Ukrainian Football Association (UAF)

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]

Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.

The International Handball Federation (IHF) has announced Falken Tyre Europe as a sponsor of the Men's World Championships in 2023

The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.

Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

Ukrainian Premier League club Shakhtar Donetsk will feature the logo of the United24 charity fundraising platform logo on the team’s shirtfronts for its 2022-23 Champions League group stage games.