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Polish MMA promoter KSW engages Lagardère Sports

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

Lagardère Sports Poland will be responsible for attracting corporate sponsors and merchandising business packages for KSW events.

The partnership is designed to support KSW’s development strategy to expand into foreign markets. Lagardère will work with KSW on sponsorship strategy development and marketing solutions. Lagardère Sports will sell sponsorship and marketing packages at KSW events in Poland and abroad.

In 2017, KSW sold close to 58,000 tickets for KSW 39: Colosseum at PGE National in Warsaw, making it the second-highest attended event in MMA history.