Canada
MLS bags commercial brace with Mondelez and Johnson & Johnson
North American football competition Major League Soccer has agreed multi-year partnerships with multi-national snack foods company Mondelez and the consumer division of Johnson & Johnson.
Air Canada gets behind country’s NHL teams
Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.
Bank of Montreal nets NBA Canada partnership
Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.
Toronto 2015 signs up two new partners
Canadian port authority Ports Toronto and domestic tolled highway operator 407 ETR have both agreed to become supporters of the Toronto 2015 Pan Am/Parapan Am Games multi-sport event.
MLS drives off with Audi as new season kicks off
German automotive manufacturer Audi has signed a multi-year partnership with North America’s Major League Soccer.
BMO returns to Toronto FC as main sponsor
Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.
Maytag cleans up at Toronto 2015
Laundry appliances brand Maytag has reached an agreement to serve as an official supplier to the Toronto 2015 Pan Am/Parapan Am Games multi-sport event.
Sentry Investments partners with MLSE
Canadian asset management company Sentry Investments has signed a three-year partnership with Maple Leaf Sports & Entertainment.
Trend Micro secures Women’s World Cup deal
Security software company Trend Micro Incorporated has signed a sponsorship agreement for the 2015 Fifa Women’s World Cup in Canada.
New Holland teams up with Canadian Curling
Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.
Aeroplan pledges loyalty to Toronto 2015
Organisers of the Toronto 2015 Pan American and Parapan American Games multi-sport event have agreed a commercial partnership with loyalty management brand Aeroplan.
IBC to sponsor Canadian women’s ice hockey league
Insurance data provider IBC has been unveiled as the new lead sponsor of the CWHL, Canada’s professional women’s ice hockey competition.
Honda takes NHL partnership into Canada
North American ice hockey league the NHL has expanded its partnership with Japanese automotive firm Honda to take in the Canadian market.
Eluxe touches down with Grey Cup deal
Global online retailer Eluxe has entered into a partnership with the Canadian Football League ahead of the American football competition’s Grey Cup showpiece game.
Maple Leafs drive into new NHL season with Ford renewal
The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.
NHL brushes up Canadian commercial roster with P&G
The Canadian subsidiary of household goods company Procter & Gamble has agreed a partnership with the National Hockey League for the North American ice hockey competition’s 2014-15 season.
Imperial to fuel Toronto 2015
Canadian energy company Imperial, in association with its Esso fuel brand, has become an official supplier to the Toronto 2015 Pan American and Parapan American Games.
CFL gets teeth into Canada Beef deal
The Canadian Football League American football competition has announced a three-year partnership with Canada Beef.