Americas
Ironman teams up with Life Time Fitness
US health centre operator Life Time Fitness has signed a wide-ranging partnership with the Ironman triathlon series.
Columbus Crew stadium secures naming rights partner
MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.
Dell connects with WGC Match Play ahead of Austin move
US computer technology company Dell has signed a four-year title sponsorship deal for the World Golf Championships-Match Play event.
West Point Thoroughbreds lines up for Breeders’ Cup
American racing stables West Point Thoroughbreds has agreed a multi-year partnership with the Breeders’ Cup horse racing showpiece.
BMO returns to Toronto FC as main sponsor
Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.
UCS strengthens links with USATF
Athletics equipment brand UCS has signed an agreement with the USA Track and Field (USATF) national governing body.
IndyCar partners up with USA Today
US motor racing series IndyCar has announced a multi-year partnership with the USA Today Sports Media Group.
Bradesco slam-dunks Brazilian basketball deal
Brazilian banking and financial services company Bradesco has struck a deal with Novo Basquete Brasil (NBB), the top division of club basketball in the country, to become the title sponsor of its end-of-season All Star events.
Charlotte Hornets sign up new legal sponsor
US personal injury law firm Campbell & Associates has entered into a sponsorship deal with North American NBA basketball franchise the Charlotte Hornets, according to the Charlotte Business Journal.
Maytag cleans up at Toronto 2015
Laundry appliances brand Maytag has reached an agreement to serve as an official supplier to the Toronto 2015 Pan Am/Parapan Am Games multi-sport event.
Ironman buoyed by Xterra Boards deal
Inflatable stand up paddleboards brand Xterra Boards has announced a long-term sponsorship agreement with the Ironman triathlon series.
New partner energises Yankees
Gas and electricity provider Major Energy has signed a multi-year partnership with Major League Baseball's New York Yankees.
DraftKings links up with UFC
US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.
Delta Air Lines to support Pac-12 basketball showpieces
US college sports conference the Pac-12 has signed a new partnership with Delta Air Lines.
Assurance expands Chicago Cubs partnership
US insurance brokerage Assurance has opted to expand its partnership with MLB baseball franchise the Chicago Cubs.
LG renews NCAA ties
The US arm of Korean consumer electronics manufacturer LG has extended its corporate partnership with the National Collegiate Athletic Association.
Citizens Financial Group: Focusing on CSR and long-term commitments
Financial services company Citizens Financial Group is keen on signing deals that allow for corporate social responsibility (CSR) opportunities over the long-term.
Toyota sitting comfortably with Seattle Seahawks
Japanese automotive company Toyota will serve as the naming sponsor of a new luxury seating development at the home stadium of NFL American football team Seattle Seahawks.