Americas
PGA Tour secures long-term extension with Rolex
Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.
Under Armour bolsters football portfolio with Sao Paulo deal
US sportswear manufacturer Under Armour has announced a multi-year deal with Campeonato Brasileiro Serie A football team Sao Paulo.
Braves connect with Comcast for Cobb County move
Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.
New York Red Bulls harvest Yanmar tie-up
Major League Soccer team New York Red Bulls has secured a multi-year marketing partnership with Japanese heavy equipment manufacturer Yanmar.
KeyBank secures expanded Cleveland Indians deal
US regional banking company KeyBank has opted to expand its partnership with North American MLB baseball team the Cleveland Indians.
Adidas won’t bid to renew NBA deal
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
United Rentals secures PGA Tour deal
Equipment rental company United Rentals has secured a place on the PGA Tour’s official marketing partner programme.
U-Vend scoops up NHL partnership
Self-service kiosks company U-Vend has secured a multi-year partnership with North American ice hockey league the NHL.
Visa extends long-running NFL association
Global payments processor Visa has signed a five-year extension to its partnership with American football league the NFL.
New York City FC adds new partners to commercial portfolio
New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.
Kia scores top-tier sponsorship for Copa America
Korean automotive company Kia Motors has signed up as a platinum sponsor for the 2015 Copa America national team football tournament.
Allstate signs up for 2015 Gold Cup
US insurance provider Allstate has signed up as an official sponsor of the 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
Under Armour extends with Boston College
Boston College and Under Armour have signed a 10-year partnership extension that designates the US sportswear company as the official outfitter of its varsity intercollegiate athletic programmes.
Delta takes flight with expanded Braves deal
Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.
Bing lays up NCAA partnership for March Madness
Microsoft-owned internet search engine provider Bing has reached a deal with the National Collegiate Athletics Association to partner its March Madness basketball showpiece.
DraftKings enters golf sponsorship with tournament deals
US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.
Chicago Fire reinforces commercial roster with Magellan deal
Major League Soccer team Chicago Fire has announced a renewed multi-year partnership with global speciality steel distributor Magellan Corporation.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.