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BMO returns to Toronto FC as main sponsor

Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.

Toronto’s previous deal with BMO expired at the end of the 2014 MLS campaign and the club has been seeking a new partner throughout the off-season.

However, it has elected to return to BMO, which also sponsors fellow Canadian MLS teams Montreal Impact and Vancouver Whitecaps.

BMO chief marketing officer Joanna Rotenberg told the Toronto Star newspaper that the company has re-signed with Toronto FC after noting the team’s efforts to strengthen for the 2015 season.

This winter Toronto FC has added US international forward Jozy Altidore (pictured) and Italian international Sebastian Giovinco as marquee signings.

“We were always open to continuing the conversation and as we saw some of the players and some of the choices that were being made, the real excitement and the real heart, we were excited to continue on,” Rotenberg said.