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Ironman buoyed by Xterra Boards deal

Inflatable stand up paddleboards brand Xterra Boards has announced a long-term sponsorship agreement with the Ironman triathlon series.

Xterra Boards becomes the official stand up paddleboard for all North American Ironman and Ironman 70.3 events for five years from 2015 to 2020.

The partnership includes the Ironman World Championship in Kailua-Kona, Hawaii.

Race officials and lifeguards will use the boards to lead and monitor the open-water swim part of the course.

“The majority of Xterra’s employees are triathletes and have competed in Ironman triathlons, so the opportunity to lead the swim in front of some of the best triathletes in the world is an honour for us,” Keith Simmons, owner of Xterra Boards, said.