Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.

The Phoenix Suns' home venue will now be known as Footprint Center following a naming rights deal between the National Basketball Association team and Arizona-based environmental-based tech company Footprint

Professional Bull Riders, the Endeavor-owned international bull riding circuit, has secured a multiyear partnership with American rural lifestyle retailer Tractor Supply Company.

Location in London expands international ambitions for both the league, company

The Premier Lacrosse League has brought in as the league's inaugural official investing app. It is’s first professional sports partnership deal at the league level.

Fan token brand has expanded its association with football in Argentina by becoming title sponsor of the Argentinian Primera División, the country’s top-tier league. Two months ago,

Nascar and residential mortgage firm Ruoff Mortgage have secured a wide-ranging multiyear partnership that will designate the company as the US stock car racing series' official mortgage partner

Major League Soccer expansion team St. Louis City SC has brought in St

Decorated athlete is first female to reach cover of famed video game franchise

Outdoor space at Barclays Center to be renamed SeatGeek Plaza

AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games

In April 2020, the Bulls teamed up with long-time partner Budweiser for an online branded content series featuring former players talking about the team’s title winning 1990s years.

New term to feature heightened focus on support to small businesses

The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…

Betting operator has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.

Two-way Japanese superstar to be key focus of MLB's All-Star Game

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website