Americas

Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.

The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.

The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody

Braazilian football club Santos has signed a sponsorship and licensing agreement with digital asset broker Binance. The contract is worth a total of R$10m (€1.6m/$1.8

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto

Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.

League deepens its tie with US software giant

World Table Tennis, the commercial arm of the International Table Tennis Federation, has announced details of the sport’s first officially licensed NFT, while a deal has also been signed for Enlio to s…

Sports data company completes set of pacts with first-tier NFL sportsbook partners

The National Women’s Soccer League and leading sportswear manufacturer Nike have signed a long-term extension agreement, which is "the largest" commercial partnership in league history.

Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.

Not-for-profit healthcare organisation PeaceHealth has agreed a deal to sponsor the 2022 edition of the World Athletics Championships in the US city of Eugene, Oregon

Major League Soccer's Nashville SC has secured a long-term founding partnership with car manufacturer Hyundai, which will serve as the club's official automotive partner and official sleeve sponsor.

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar

Global agency to develop American team to service growing sector

Global sports data company also reports sharply improved quarterly earnings

Madison Square Garden Sports and MSG Entertainment have secured a further commercial boost by bringing in Indian multinational information technology company Infosys as the official digital innovation …