US personal injury law firm Campbell & Associates has entered into a sponsorship deal with North American NBA basketball franchise the Charlotte Hornets, according to the Charlotte Business Journal.
Under the agreement, the terms of which were not disclosed, Campbell will become a mid-level sponsor of the team in its newly established legal category.
Campbell will also launch a new initiative through which three local middle schools students will be selected to be mentored by the company in collaboration with Hornets player Cody Zeller.
Meanwhile, the team has also signed a multi-year sponsorship deal with local children’s dental practice Charlotte Paediatric Dentistry.