US computer technology company Dell has signed a four-year title sponsorship deal for the World Golf Championships-Match Play event.
The deal is effective from the tournament’s move to the Texan state capital of Austin in 2016 and runs through the 2019 event. Financial terms were not disclosed.
However, Dell’s involvement with the tournament begins with immediate effect as an official sponsor at the 2015 Match Play at TPC Harding Park in San Francisco from April 29 to May 3.
From next year it will integrate various technology solutions into the WGC Match Play.
Automotive manufacturer Cadillac is the title sponsor of this year’s tournament, while it is also backing this week’s Cadillac Championship at Trump National Doral.
“In addition to the visibility of becoming title sponsor, we’re confident that Dell will find the World Golf Championships to be an extremely effective and valuable global marketing and business-to-business platform,” PGA Tour commissioner Tim Finchem said. “We very much look forward to working with Dell this year as it becomes integrated with the World Golf Championships and then moves to the Dell Match Play sponsorship in 2016.”
Dell, which has major sports sponsorship experience with Formula One and the America’s Cup, is making its first foray into a major golf sponsorship.
Australia’s Jason Day (pictured) is the reigning WGC Match Play champion.