New partner energises Yankees

Gas and electricity provider Major Energy has signed a multi-year marketing partnership with Major League Baseball's New York Yankees.

Under the agreement, Major Energy becomes the official energy supply company of the Yankees.

Major Energy will benefit from premium brand integration at Yankee Stadium, expanding its presence in New York sports. The company already has partnerships in place with NBA basketball team New York Knicks and Madison Square Garden – the home arena of the Knicks, WNBA basketball team New York Liberty and New York Rangers of ice hockey’s NHL.

Branding at Yankee Stadium under the deal includes permanent signage for Major Energy in the visitor’s bullpen, on the Great Hall LED screen and stadium televisions, while it will be advertised in the team’s Yankee Magazine.

Major Energy will also have a presence at Yankee Stadium during the Pinstripe Bowl college American football showcase.