Americas
Lexus drives into Tour of California
Lexus, the luxury car manufacturing division of Japanese automotive giant Toyota, has agreed a multi-year sponsorship deal for the Tour of California cycling race.
Jabra joins ITU to reach business and retail
Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).
Epson: Steering growth to developing nations
Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.
Sentry Investments partners with MLSE
Canadian asset management company Sentry Investments has signed a three-year partnership with Maple Leaf Sports & Entertainment.
Cardinals strike new partnership
Midwest US orthopaedic rehabilitation service Athletico Physical Therapy has entered into a partnership with the St. Louis Cardinals North American Major League Baseball franchise.
Lavazza serves up US Open deal
Italian coffee brand Lavazza has entered a multi-year commercial partnership for the US Open grand slam tournament under a deal with the United States Tennis Association (USTA).
Trend Micro secures Women’s World Cup deal
Security software company Trend Micro Incorporated has signed a sponsorship agreement for the 2015 Fifa Women’s World Cup in Canada.
Pan American Grain nets Orlando Magic partnership
Caribbean agro-industrial company Pan American Grain has entered into a partnership with the Orlando Magic North American NBA basketball franchise.
Telefonica partners with Barcelona in Latin America
Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.
US Assure expands relationship with Jaguars
Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.
Joma enters cricket market with West Indies
Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.
Huawei’s busy week continues with Club America deal
Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.
Isenbeck raises a glass to Boca Juniors deal
German brewery Isenbeck has struck a deal to become a sponsor of Argentinian Primera División top-tier football club Boca Juniors.
NBA’s Bucks given full bill of health by new partner
NBA basketball team the Milwaukee Bucks has entered into a partnership with local medical facility the Orthopaedic Hospital of Wisconsin.
USOC seals Dick’s Sporting Goods sponsorship
The US Olympic Committee (USOC) has struck a sponsorship deal with Dick’s Sporting Goods.
Bellator MMA lands Miller Lite as first title sponsor
Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.