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Columbus Crew stadium secures naming rights partner

MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.

The value of the multi-million dollar agreement was not disclosed, but was described by Columbus as the largest partnership in the club’s history.

The length of the multi-year agreement was also not revealed.

As part of the deal, MAPFRE will become the presenting sponsor of the club’s community programme, Give Forward, as well as the club’s official auto, life and home insurance sponsor.

“This agreement is a culmination of the thorough, thoughtful planning and hard work that we promised Columbus and our fans from the first day Precourt Sports Ventures purchased the team 19 months ago,” the club’s investor-operator and chairman Anthony Precourt said. “Dynamic business partnerships like this are part of our strategy to be a winning organisation.”