US college sports conference the Pac-12 has signed a new partnership with Delta Air Lines.
The agreement makes Delta the official airline sponsor for the 2015 Pac-12 Women’s Basketball Tournament in Seattle.
In addition, Delta Air Lines will also receive in-arena branding, hospitality and tickets for the 2015 Pac-12 Men’s Basketball Tournament in Las Vegas.
As an official partner for the Pac-12 Women’s Tournament, Delta Air Lines will receive on-court and in-arena branding, hospitality and tickets, plus in-game promotional tie-ins.
A media plan including television and digital assets will also be generated to compliment the growing efforts of Delta’s newest hub at Seattle-Tacoma International Airport.
The 2015 Pac-12 Women’s Tournament will be played March 5-8 in Seattle’s KeyArena and will feature three teams ranked in the top 25 and five teams with 20-or-more wins this season.
The Men’s Tournament will be played March 11-14 at the MGM Grand Garden Arena in Las Vegas. The Pac-12 said the Delta deal has been signed with a view to a long-term relationship.