Automobile Manufacturing
Audi backs Chinese esports show
German automotive manufacturer Audi has partnered with Chinese streaming service Panda TV to title sponsor its ‘Marvelous Esports’ program.
Jaguar Land Rover invests $40m into Jaguar Racing
Jaguar Land Rover has pumped $40m (€34.6m) into its Jaguar Racing Formula E Championship racing team, according to Jaguar Racing Limited’s company accounts.
Alfa Romeo renews Real Betis sponsorship
Italian luxury car manufacturer Alfa Romeo has extended its partnership with Spanish LaLiga football club Real Betis.
Alfa Romeo will retain its position as the Official Vehicle of the club
Toyota to partner with six Team USA NGBs for Tokyo 2020 Olympics
Toyota, the Japanese car manufacturer, has announced partnerships with six Team USA National Governing Bodies ahead of the 2020 Tokyo Olympics and Paralympics.
Extreme Energy Solutions partners Daytona International Speedway
Daytona International Speedway has signed a multi-year partnership with Extreme Energy Solutions, a company that makes cleaner-degreaser products and technology designed to lessen vehicle emissions
BMW ups commitment to Ryder Cup and European golf
German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.
Nissan backs AFL’s Hawthorn
AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan
Toyota adds Torch Relay partnership to Tokyo 2020 rights
Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games
BMW signs as Worldwide Partner of Ryder Cup
German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup
Audi invests in FIFA esports, partners with Fokus Clan, FC Ingolstadt
German carmaker Audi has signed new esports partnerships with Fokus Clan and FC Ingolstadt 04, two of Germany’s biggest Fifa teams.
Kwik Fit takes on title sponsorship of BTCC
Automotive servicing and repair company Kwik Fit has agreed a deal to become the title sponsor of the British Touring Car Championship for the 2019 season
Škoda drives into football sponsorship with Espanyol
Czech automotive manufacturer Škoda has made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol.
Porsche Motorsport smartens up with Hugo Boss
German automotive marque Porsche has agreed a multi-year partnership with fashion company Hugo Boss encompassing its array of motorsport activities
Brose extends commitment to home of BBL giants
German automotive parts manufacturer Brose Fahrzeugteile has signed a five-year extension to its naming rights deal with the Brose Arena, home of the Basketball Bundesliga (BBL) club to which it also …
Liqui Moly returns to Four Hills Tournament
German automotive chemicals manufacturer Liqui Moly has signed up as a main sponsor of the Vierschanzentournee, the annual ski jumping showpiece otherwise known as the Four Hills Tournament
Title deals to drive brand awareness for BKT in key European markets
The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest
Audi keeps Freeride World Tour in wintersports portfolio
German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series
Michelin takes on Atlanta track Naming Rights in brand first
Michelin North America has acquired the naming rights to US racetrack Road Atlanta – the first time that Michelin will have naming rights to a race circuit anywhere in the world.