Alfa Romeo renews Real Betis sponsorship

Italian luxury car manufacturer Alfa Romeo has extended its partnership with Spanish LaLiga football club Real Betis.

Alfa Romeo will retain its position as the Official Vehicle of the club. The new deal, which Betis agreed with the owner of Alfa Romeo, Fiat Chrysler Automobiles, will run for the remainder of the 2018-19 season.

As part of the deal, Alfa Romeo models will be present both inside and outside the Estadio Benito Villamarín. Playing and coaching staff will also benefit from a fleet of Alfa Romeo vehicles.

The company’s logo will also appear on the front of the club’s training kit, while it will receive further promotion across media, hospitality and digital assets. Alfa Romeo will also sponsor the Betis women’s team, as well as its basketball outfit.