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Audi keeps Freeride World Tour in wintersports portfolio

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series.

Audi will continue as a main sponsor of FWT through to 2022, with the 2019 season due to commence with an event in Hakuba, Japan from January 19-26.

“Our renewal with Audi is great news for our sport,” Nicolas Hale-Woods, chief executive of FWT, said. “The fit between the two brands is perfect, and Audi’s activations are spot on. Our collaboration with Audi allows the Tour to grow every year, bringing action and emotion to an ever-larger audience around the world.”

Audi’s head of sport marketing, Thomas Glas, added: “FWT is an important pillar in our wintersports strategy to reach a younger audience, and to emotionally connect our brand towards wintersport enthusiasts on a global scale.”