HomeNewsNewsCars/AutomotiveEsportsChina

Audi backs Chinese esports show

German automotive manufacturer Audi has partnered with Chinese streaming service Panda TV to title sponsor its ‘Marvelous Esports’ program.

The deal, financial terms of which were not disclosed, covers all relevant video content and social media.

The show will feature some of Panda TV’s most popular streamers, as well as esports players from across a range of titles.

The Esports Observer website noted that Audi and Panda TV have released a commercial to showcase the former’s new Q2L model with Invictus Gaming’s League of Legends players. Panda TV sponsors Invictus Gaming, which was the first team from mainland China to win the League of Legends World Championship.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.