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Audi backs Chinese esports show

German automotive manufacturer Audi has partnered with Chinese streaming service Panda TV to title sponsor its ‘Marvelous Esports’ program.

The deal, financial terms of which were not disclosed, covers all relevant video content and social media.

The show will feature some of Panda TV’s most popular streamers, as well as esports players from across a range of titles.

The Esports Observer website noted that Audi and Panda TV have released a commercial to showcase the former’s new Q2L model with Invictus Gaming’s League of Legends players. Panda TV sponsors Invictus Gaming, which was the first team from mainland China to win the League of Legends World Championship.