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Nissan backs AFL’s Hawthorn

AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan.

As the team’s Official Automotive Partner, Nissan Australia will support the Melbourne-based team’s AFL, VFL and VFLW programs.

The three-year deal grants Nissan brand exposure on the shorts of Hawthorn’s men’s and women’s teams, and on the apparel of team coaches. Its logo will also appear on other club assets.

Stephen Lester, managing director of Nissan Australia, said: “This partnership enables Nissan to engage with AFL fans nationally and sustain our presence in the market. It represents an exciting opportunity.”

The deal strengthens Nissan’s presence in Australian sport, with the company also sponsoring A-League football club Melbourne City and Netball Australia.