Bob Williams, US office

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…

Major League Soccer expansion team St. Louis City SC has decided to put its search for a new stadium naming rights sponsor on the back burner ahead of the club's debut season. In October, St.

The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.

Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…

American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…

The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal

Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3

Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12

Major League Soccer's Austin FC has brought in five new commercial partners ahead of the 2023 season, headlined by global energy company Chevron which has been designated the club's official energy partner

The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.