Unibet becomes New Jersey Devils’ latest sports betting partner
The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
LAFC extends partnership with Los Angeles County Metropolitan Transportation Authority
LAFC has extended its partnership with the Los Angeles County Metropolitan Transportation Authority (Metro), which is designed to encourage fans to take the Expo Line or Silver Line to the Major League …
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.
Twitch becomes founding partner of Raiders’ Allegiant Stadium
Amazon-owned streaming platform Twitch will become a founding partner of the Raiders' Allegiant Stadium in Las Vegas from next year. Terms of the deal were not disclosed.
SugarHouse Casino partners with Philadelphia Flyers, Wells Fargo Center
The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners
Denver Broncos sign naming-rights deal with Empower Retirement
NFL stadium in Denver receives its fourth name in less than two decades
Pepsi renews NFL Super Bowl halftime sponsorship until 2022
Soft drinks brand Pepsi has renewed its sponsorship of the Super Bowl halftime show until 2022 as part of a wider extension of its partnership with the National Football League
NFL signs licensing agreement with Men’s Wearhouse, Jos. A. Bank
The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.
Overwatch League signs multi-year deal with Kellogg’s
The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products
Weatherman extends LPGA partnership, named official umbrella provider for 2019 Solheim Cup
Umbrella manufacturer Weatherman has been named the official umbrella provider for Team USA and Team Europe at this year's Solheim Cup
Oakley partners with NFL as helmet visor provider
The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
Gen.G to create all-female esports team in Bumble partnership
Women-first social networking and dating platform Bumble is getting into the esports industry by partnering with Gen.G in a deal which will create the global esports franchise's first all-women team, Gen