Automobile Manufacturing
Fiat enhances partnership with French Football League
Italian automotive company Fiat has struck a one-season extension to its partnership with the French Football League (LFP), expanding its association with club football in the country
HJC switches MotoGP title rights from France to Germany
Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.
Luzhou Laojiao’s Australian Open fee in A$100m ‘ballpark’
Tennis Australia’s chief revenue officer Richard Heaselgrave has revealed that the new partnership with Chinese drinks brand Luzhou Laojiao is “definitely within the ballpark” of the sum paid by major…
Toyota teams up with Legia Warsaw
The Polish division of Japanese automotive manufacturer Toyota has agreed a three-year partnership with Ekstraklasa football club Legia Warsaw
Land Rover builds World Rugby ties with fresh deal
British multi-purpose vehicle manufacturer Land Rover has furthered its backing of rugby union by extending its partnership with the World Rugby Awards
Suzuki renews main shirt deal with ISL’s Pune City
The Indian subsidiary of the Suzuki motorcycle company has renewed its lead sponsorship of the Indian Super League (ISL) club FC Pune City
German motor oil brand inks seven-figure deal with Chicago Bulls
German motor oil brand Liqui Moly has signed its largest ever US sports partnership, after inking a seven-figure deal with the Chicago Bulls.
Bayern Munich close to hitting the brakes on Audi, switching to BMW
Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.
Osaka lands Nissan sponsorship
Naomi Osaka, the Japanese women's singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.
Honda and Mercedes to title respective home Grands Prix
Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
AS Roma teams up with Hyundai as new Global Automotive Partner
Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company
RB Leipzig keeps on rolling with Volkswagen
Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.
Spurs bags hat-trick of new deals with Audi, 1XBET and IWC Schaffhaus
Tottenham Hotspur has announced a trio of new sponsorships, but its search for an elusive stadium naming-rights partner goes on.
Tottenham teams up with Audi, 1XBET
English Premier League football club Tottenham Hotspur has signed sponsorship deals with German automotive manufacturer Audi and online betting company 1XBET
Wimbledon provides launch platform for Jaguar cars
PROJECT DETAILS
Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon
Duration of sponsorship: July 2015 – July 2017
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Audi enters CSI space as partner of Cricket South Africa
PROJECT DETAILS
Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2014-2017
Entered by: Levergy Sports and Entertainment Marketing