Škoda drives into football sponsorship with Espanyol

Czech automotive manufacturer Škoda has made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol.

Škoda has signed up as the Official Vehicle of the Barcelona-based club for the remainder of the current season, as well as the 2019-20 campaign.

Škoda will provide vehicles to the club, including its Kodiaq and Karoq models, while the company will also receive brand exposure inside and outside the RCDE Stadium.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France