Australian Rules Football

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus

AccorHotels has struck a four-year extension to its partnership with Australian rules football league the AFL

Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL

The Australian state of South Australia will again rebrand Shanghai’s Jiangwan Stadium as the ‘Adelaide Arena’ when two Australian Rules Football clubs play at the stadium next year. T

Australian cancer care provider Icon Group has upgraded its association with the women’s team of AFL Aussie rules club the Brisbane Lions.

Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023

Virgin Australia, Australia's second-largest airline after Qantas, has extended its Official Airline Partner deal with the Australian Football League (AFL) for another five years until the end of 2023

Etihad Stadium in the Australian city of Melbourne is to be renamed as Marvel Stadium through an agreement between Melbourne Stadiums Limited and The Walt Disney Company Australia.

The AFL Aussie rules league has entered into a partnership with pharmacy chain Chemist Warehouse, while the AFL Women’s competition has renewed a sponsorship deal with cereal brand Special K.