Australian Rules Football
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams. T
Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
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The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.
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Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.
Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.
Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
Australian National Rugby League (NRL) club Cronulla Sharks has been dealt a financial blow after major sponsor, rainwater products manufacturer Ace Gutters indicated it will halt payments on its deal
Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio
HSBC Australia has signed up as a premier partner and the official banking partner of the Sydney Swans Australian Football League club
Risk management firm Austbrokers has joined Australian Football League (AFL) club Carlton as a Gold Partner and become a co-major sponsor of the Carlton IN Business (CIB) corporate network