Australian Rules Football

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season

More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association

Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…

Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal sees Crypto.com

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal makes Crypto

Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season

The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019

Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams. T

Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.

The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…

Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…

Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.