Australian Rules Football

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.

Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.

The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota

The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…

Financial services company Heritage Bank has acquired naming rights to the home stadium of Australian Football League (AFL) team the Gold Coast Suns

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property

Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season

More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association

Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…

Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal sees Crypto.com

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal makes Crypto

Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season

The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019