Australian Rules Football

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Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.

Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.

National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.

The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.

Carmaker Ford has been a proud partner of the professional Australian rules team Geelong Football Club – the Geelong Cats – for 89 years, making it what is believed to be the longest continuous sport sponsorship in the world and one of the most enduring sporting partnerships in Australia. 

Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda. The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade

The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand. U

Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.


Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.

THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuing…

AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…