Australian Rules Football

Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.

Running throughout the 2019 AFL season, Clangers Happen was a comic campaign pushing the idea that insurance brand AAMI is there to help when things go wrong.

National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.

Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda. The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade

The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand. U

Australia’s largest home-builder, Metricon Homes, has extended its naming rights deal with Aussie Rules club the Gold Coast Suns for four more years.

AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.

AFL Aussie rules club Brisbane Lions has moved quickly to secure a new co-major partner for the 2019 season after agreeing a deal with online bookmaker Neds

The Australian Football League has signed a massive four-year deal with major sponsor Toyota Australia until 2023. The agreement is reportedly worth A$18.5m (€11.5m/$13.1

AFL Aussie rules football team the West Coast Eagles has renewed its kit sponsorship deal with energy company AGL

The National Australia Bank (NAB) has extended its Premier Partner deal with the Australian Football League women’s competition until 2022.

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton

The AFL Aussie rules football competition has agreed a deal for online property retailer realestate.com.au to become the title sponsor of its short-form AFLX competition. The deal also names realestate.com

Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus

AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan