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Brose extends commitment to home of BBL giants

German automotive parts manufacturer Brose Fahrzeugteile has signed a five-year extension to its naming rights deal with the Brose Arena, home of the Basketball Bundesliga (BBL) club to which it also holds naming rights.

Having held naming rights to Brose Arena, Bamberg since 2013, the company’s moniker will now be attached to the facility through to 2023.

Along with being the home of leading BBL outfit Brose Bamberg, the arena is also a significant entertainment venue for the region and a corresponding contract with Bamberg Arena Betriebsgesellschaft has been completed through which it will undergo renovations worth around €5.6m ($6.4m) over the next five years.

With the upgrading of the Brose Arena, plans for the construction of a larger multi-purpose arena have been put on hold.

Michael Stoschek, chairman of Brose Fahrzeugteile, said: “With the extension of the naming rights until 2023, we underline our long-term commitment in Bamberg. This is also a clear commitment to the location.

“It was important for the continuation of our commitment that the City of Bamberg invest in the infrastructure of the arena. Only in this way will the multifunctional arena remain competitive and state-of-the-art.”