Automobile Manufacturing
Fiat Chrysler brands double up on NHRA title deals
Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events…
Sauber F1 team rebrands as Alfa Romeo Racing
Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Porsche extends backing of WTA
German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).
Hyundai continues as top-tier World Archery partner
South Korean automotive manufacturer Hyundai has agreed a three-year contract extension to remain a top-tier partner of World Archery, the sport’s global governing body.
Fiat partners Atlético Mineiro, Cruzeiro
Campeonato Brasileiro Série A football clubs Atlético Mineiro and Cruzeiro have signed shirt sponsorship deals with Italian automotive company Fiat.
Newly-launched Canadian Premier League signs with Volkswagen
German carmaker Volkswagen has signed a new Founding Partner deal with the Canadian Premier League – Canada’s forthcoming national soccer league.
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UFC steps up sales focus in Brazil, renews with Volkswagen until 2020
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
New sponsorship business for Winter X Games
The 2019 Winter X Games, taking place in Aspen, Colorado, US, this week has introduced three new sponsors to this year’s roster.
Toyota partners inaugural African Beach Games
Japanese automotive manufacturer Toyota has agreed a deal to sponsor the first edition of the African Beach Games, which will take place in Sal, Cape Verde
Hyundai’s four-club European football sponsorship offensive inspired by Lyon success
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season.
In England, Hyundai is paying about £5m (€5.4m/$6m
PGA Tour Latinoamérica signs trio of premier partners
Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.
Sauber adds Sparco as new partner
Swiss Formula One motor-racing team Sauber has entered into a partnership with Italian motorsport equipment retailer Sparco
Hyundai to bow out of NFL partnership after Super Bowl
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
Hyundai joins Perth arena Founding Partners
Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership
Mercedes and FC Köln set first with esports investment
Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.
US Soccer announces partnership with Volkswagen of America
US Soccer has signed a multi-year partnership with Volkswagen of America, which is reportedly valued at eight figures annually.
Kia backs League of Legends event
Korean automotive manufacturer Kia has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event
Botafogo renews with Brazilian battery brand Baterax
Campeonato Brasileiro Série A club Botafogo has renewed its partnership with automotive battery brand Baterax.