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Kwik Fit takes on title sponsorship of BTCC

Automotive servicing and repair company Kwik Fit has agreed a deal to become the title sponsor of the British Touring Car Championship for the 2019 season.

TOCA, the organiser of the motor-racing series, said the announcement reflects a collaborative effort between itself, Goodyear Dunlop and Kwik Fit which aims to introduce more fans to BTCC across the UK.

Goodyear Dunlop, which has served as title sponsor of the series since 2010, will remain tyre supplier to the BTCC under its current contract which runs until at least 2022.

Alan Gow, BTCC series director, said: “This will undoubtedly enable us to introduce the BTCC to hundreds of thousands more motorists across the UK. It also gives Kwik Fit the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship.”

Andy Marfleet, Goodyear Dunlop marketing director, added: “We have been supplying motorists with Goodyear and Dunlop tyres through the Kwik Fit network for decades and we are delighted to continue our connection as they take on the sponsorship of this fantastic championship.

“We will continue to be tyre supplier and an integral supporter of the BTCC; our association with TOCA has run continuously since 2003 and is stronger than ever before.”