Extreme Energy Solutions partners Daytona International Speedway

Daytona International Speedway has signed a multi-year partnership with Extreme Energy Solutions, a company that makes cleaner-degreaser products and technology designed to lessen vehicle emissions.

Under the deal, Green Energy Solutions becomes the racetrack’s ‘Official All-purpose Cleaner-Degreaser’ and the ‘Official Vehicle/Engine Emission Reducing Technology‘ of both the Daytona 500, the season-opening Monster Energy Nascar Cup Series event, and the track’s motorsports complex, also known as the ‘World Center of Racing’.

Extreme Energy Solutions can associate with both the Daytona International Speedway and Daytona 500 brands and receive additional exposure through promotional display space and corporate hospitality for all events at the World Center of Racing.

Extreme Energy Solutions has a strong marketing presence in local and regional dirt track racing competitions throughout the Northeast. It has expanded to the national stage with a debut in the Automobile Racing Club of America (ARCA) stock car racing series this year, and, most recently, the Nascar Xfinity Series and Nascar Gander Outdoor Truck Series.

Most recent

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.

US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.