Saudi Arabia

Football

Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF). The deal names Lenovo as the official technology partner of the SAFF and its national teams
Football

Saudi Arabian football club Al Hilal is seeking a settlement payment from former sleeve sponsor, travel platform Flyin, according to local reports
Golf

Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
Multi-sport

US president Joe Biden's administration signalled it has no plans to boycott the Beijing 2022 Winter Olympics, following pressure over China's treatment of Uighur Muslims in Xinjiang
Baseball

Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Multi-sports

The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom
Australian Rules Football

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Motorsport

London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
Motorsport

Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
Football
Car Rental

Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
Football
Energy

French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia
Aerospace & Defense

The Formula E electric car-racing series has signed a sponsorship deal with Saudi Arabian Airlines (SAUDIA)
Football

Saudi Professional League football club Al Nassr has agreed a sponsorship deal with Abu Dhabi-based airline Etihad Airways
Football
Telecoms

Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.

Motorsport
Watches

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

Football
Airlines

Saudi Professional League football club Al-Ahli has agreed a shirt sponsorship deal with the Saudia airline.

Football
Airlines

Saudi Professional League football club Al-Ahli has opted to end its shirt sponsorship deal with Qatar Airways.
Football
Airlines

Qatar Airways has renewed its shirt sponsorship deal with Saudi Professional League football club Al-Ahli.