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Formula E buoyed by Julius Baer and Saudia sponsorship renewals

Felipe Massa officially launches the SAUDIA Ad Diriyah E-Prix in Riyadh, Saudi Arabia (Photo by Neville Hopwood/Getty Images)

Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title sponsor of its season-opening event in Diriyah.

The deals have been signed as Formula E commences its 2019-20 campaign today (Friday) with the Saudia Diriyah E-Prix double-header. Julius Baer has partnered Formula E since its formation in 2014, and having last extended its deal in May 2017, the new contract takes the association through to the end of the 2022-23 season.

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