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PepsiCo endorses Saudi Sports for All Federation programme

Expats living at compound in the Saudi capital Riyadh, run as part of an initiative launched by the Saudi sports ministry to encourage people to stay fit during the lockdown on May 21, 2020. (Photo by FAYEZ NURELDINE / AFP) (Photo by FAYEZ NURELDINE/AFP via Getty Images)

The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom.

The association will see PepsiCo act as the ‘Beverage & Nutrition Partner’ at SFA selected events, anchored around brands such as Aquafina and Quaker Oats.

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