Kevin McCullagh

NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform

Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032

Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships

Japan's revamped rugby union league, Rugby League One, has reported revenue of 3.3bn yen ($25m/€23m) and a surplus of 270m yen ($2m/€1.9m) in its first financial year. Sponsorship revenue generated 2.1bn

The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region

Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters

Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India

American investment company 777 Partners has acquired a stake in Australian A-Leagues football club Melbourne Victory, adding to a portfolio that now includes five football clubs around the world

Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club…

Streetwear firm X-girl has produced kits for six teams in Japan's new women's professional football league, the WE League, ahead of the 2022-23 season

Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…