Saudi Tourism Authority finalises sponsorship deal with IPL
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
DP World agrees naming rights deal for International League T20
Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Herbalife Vietnam sponsors AFF Mitsubishi Electric Cup
Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition
Football Australia renews with fitness accessory supplier PTP
Football Australia has extended its official supplier deal with Australian fitness equipment company PTP.
The partnership began in 2018 and under the extension will run until the end of 2024
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
FPT ‘pays huge fee increase’ for Vietnamese V.League football rights
Telco FPT is reported to have paid a huge fee increase to acquire Vietnamese domestic V.League football rights in a multi-year deal starting in 2023
EaseMyTrip becomes official sponsor of cricket’s Asia Cup
Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
CAA China links with Chinese Athletics Association on athletes and events
The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…
Amundi backs emerging Asian women golfers, LG extends with Evian Championship
French asset management company Amundi is sponsoring seven emerging women golfers from Asia.
The company will provide financial assistance to the golfers as they take part in major tournaments
Tumi backs Tottenham Hotspur’s pre-season tour of South Korea
Luggage brand Tumi has become an official partner of English Premier League club Tottenham Hotspur's pre-season tour of South Korea this month
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China