Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Borussia Dortmund renews China regional beer sponsorship with Würenbacher
German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher.
The new deal covers two seasons, 2021-22 and 2022-23.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
New Zealand Rugby finalises sponsorship deal with Ineos
New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
Bangladesh and Sri Lanka cricket teams strike new sponsorship deals
The Bangladesh Cricket Board and Sri Lanka Cricket have both struck fresh sponsorship deals for their respective men’s national cricket teams.
W88 targets growth in cricket with Brian Lara deal
Asian betting and gambling firm W88 has agreed a multi-year endorsement deal with former West Indies cricket star Brian Lara
Round-Up: AFC to launch women’s Champions League, Vivo signs Kohli, LG Uplus to show KLPGA coverage, and more
The Asian Football Confederation will launch a women's Champions League competition in 2023 - AFP
Round-Up: Beijing 2022 test event, Football Australia to launch media rights tender, Sun Yang hearing date set, and more
A Beijing 2022 Winter Olympics test event trialled having media conduct interviews with athletes in a 'mixed zone' in which they were in separate rooms and connected via video link - China News
Round-Up: Women’s World Cup host cities revealed, KBO allows fans in stadiums, WTA encourages vaccinations, and more
Fifa announced the nine host cities for the 2023 Women's World Cup in Australia and New Zealand. Eden Park in Auckland will host the opening game and Sydney's Stadium Australia will host the final