SportBusiness staff, Asia

Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament

Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20

Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition

Football Australia has extended its official supplier deal with Australian fitness equipment company PTP. The partnership began in 2018 and under the extension will run until the end of 2024

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup

Telco FPT is reported to have paid a huge fee increase to acquire Vietnamese domestic V.League football rights in a multi-year deal starting in 2023

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend

The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…

French asset management company Amundi is sponsoring seven emerging women golfers from Asia. The company will provide financial assistance to the golfers as they take part in major tournaments

Luggage brand Tumi has become an official partner of English Premier League club Tottenham Hotspur's pre-season tour of South Korea this month