Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League. SportBusiness Media reported last month that Amazon is not expected to move quickly with further rights acquisitions in India - the IPL and other major rights are not expected on the market for at least a year – FT, SportBusiness Media
Breakaway tour entertained brand prospects at its events this summer Sponsorship portfolio split into three tiers Packages priced down in year one while event builds audiences
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.