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Cricket
Internet

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
Cycling
Car Rental

The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.

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Triathlon
Car Rental

Triathlon events operator Ironman has agreed new partnerships with car rental firm Avis and percussive massage therapy brand Theragun
Golf
Car Rental

Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
Tennis
Car Rental

French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament
Baseball
Car Rental

National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants