US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.
Triathlon events operator Ironman has agreed new partnerships with car rental firm Avis and percussive massage therapy brand Theragun
Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament