US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.
Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland