HomeNewsNewsEnergyFootballSaudi Arabia

Saudi Professional League partners with Schneider Electric

French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia.

Terms of the deal were not disclosed, but Schneider will partner with the SPL in a project focusing on digital transformation and smart solutions in Saudi stadia.

Schneider will also sponsor the second tier Prince Mohammed Bin Salman League.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.