Everton completes Kick/Stake combo to double sleeve income
Everton secured the most lucrative sleeve sponsorship agreement in its history when it sealed a deal with controversial streaming platform Kick in early August.
BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
Puma upgrades Ferrari deal as it looks to retain standing in F1 market
Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari
Octagon delivers UPS sponsorship agreement for Liverpool
Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS
Xbox strikes first F1 sponsorship deal with Alpine
Alpine, the Renault-owned Formula 1 team, has signed up Microsoft’s Xbox to its sponsorship portfolio.
DP World ramps up McLaren sponsorship activation for Singapore Grand Prix
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
Wiesenhof named final Euro 2024 national sponsor
Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
Wolves leverages gambling sector further with LeoVegas addition
Premier League club Wolverhampton Wanderers has signed up online gambling platform LeoVegas as its new training kit sponsor
Basketball Bundesliga follows Infront deal with easyCredit title sponsor renewal
Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Manchester United ‘in talks’ with Qualcomm over front-of-shirt deal
Premier League club Manchester United is in talks to expand its association with technology company Qualcomm to include front-of-shirt sponsorship rights