Matthew Williams

Olympic Games

The organisers of the Paris 2024 Olympic and Paralympic Games have signed sporting goods retailer Decathlon as the latest sponsor of the event
Motorsport

The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Football

Burnley has become the latest English Premier League club to secure a sleeve sponsor ahead of the 2021-22 season after agreeing a deal with online global payment provider AstroPay
Football

Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor
Motorsport

The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo
Rugby Union

The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Football

The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency
Football

Italian Serie A football club AC Milan has signed up smartphone brand Oppo Italia as a new sponsor
Football

The German Football Association (DFB) is in negotiations with airline Qatar Airways regarding a new sponsorship deal, according to reports
Motorcycling

Dorna Sports has added blockchain technology company Bitci.com as a sponsor of the MotoGP World Championship. The three-year deal places Bitci
Esports

Esports tournament organiser ESL Gaming has agreed a sponsorship deal with cryptocurrency company Coinbase
Multi-Sport

Team GB has signed a marketing deal with global CRM company Salesforce