Data Snapshot: Six Nations Rugby 2020-21
A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October
Data Snapshot: European Leagues 2020-21
In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Data Snapshot: MLB 2020
Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Nestlé Professional aligns with Manchester City to promote meat-free products
Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.
PSG extends stylish image with Replay deal
In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’.
The deal is worth between €1.1m ($1.
Juventus keeps post-ban betting revenue flowing with 10Bet international deal
Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.