England’s Rugby Football Union (RFU) has secured an agreement with B2B energy supplier Pozitive Energy. The long-term contract began at the start of September.
Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has signed up logistics company DHL as a sponsor
Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas
The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
AC Milan has added global e-commerce platform eBay to its sponsorship portfolio. The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders
Online automotive retailer Cazoo will remain as the front-of-shirt sponsor of French Ligue 1 club Lille until the end of the 2022-23 season, despite the company’s financial difficulties.
Red Bull Racing has signed up UK-based sportswear brand Castore to its sponsorship portfolio
The Fédération Internationale de l’Automobile (FIA) has signed Siemens as an official supplier.
McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team. The multi-year deal will commence from the start of the 2023 Formula 1 season
Streaming platform Hulu + Live TV has been signed up as a media sponsor of NFL Tuesday Night Gaming (NFL TNG) by gaming entertainment company Enthusiast Gaming