Matthew Williams

Cricket

Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association
Football

Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio
Cricket

The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
Rugby Union
Automotive

Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands
Multiple Sports

Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
Tennis

US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
Football

Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai
Football

Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
Multi-sport

The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
Multi-sport

The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)
Football

Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
Football

French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor