Matthew Williams

Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association

Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio

The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.

Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands

Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…

US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador

Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai

Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott

The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company

The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)

Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere

French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor