Matthew Williams

The US tourism sector continues to drive value for the National Football League’s international sponsorship portfolio. SportBusiness Sponsorship speaks to Michelle Webb, vice president, international, about the league's regional sponsorship approach.

Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers

Nick Kelly, vice president sponsorship and partnerships at Verizon, explains how the company uses its sponsorship portfolio to reward customers and showcase its connectivity services.

Formula 1 has not struck a renewal to its regional sponsorship agreement with Asian betting firm 188Bet, contrary to reports,

Ahead of the start of its second season, the PWHL is looking for commercial development with the help of Deep Blue Sports + Entertainment.

Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.

Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …

Optimum Nutrition believes the recent opening of a new performance hub for the McLaren Formula 1 team will broaden its consumer base and reach.

Luxury fashion brand Chanel has made its first foray into sport sponsorship by becoming title sponsor of The Boat Race

Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.