Matthew Williams

Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…

After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna

SportBusiness Sponsorship speaks to PVL chief executive officer, Joy Bhattacharjya and Tuhin Mishra, co-founder and managing director, of Baseline Ventures, the venture capital firm behind the start-up Indian volleyball league.

Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role

India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.

The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.

Sports betting and online casino operator Betsson is expected to be unveiled as Inter Milan’s new shirt sponsor after overcoming rival bids for the contract.

The America’s Cup has signed an agreement water management and environmental services company Agbar for its upcoming 37th edition.

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.

Kia's arena-naming rights agreement with the Orlando Magic is designed to give the firm a coast-to-coast profile in the US and cement its position in Orlando where it is second only to Toyota for car sales.