Matthew Williams

Rugby Union

England’s Rugby Football Union (RFU) has secured an agreement with B2B energy supplier Pozitive Energy. The long-term contract began at the start of September.
Volleyball

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners, has signed up logistics company DHL as a sponsor
Football

Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
Football

Inter Milan has secured an agreement with LeoVegas.News, the football magazine arm of the gambling company LeoVegas. The three-year deal makes LeoVegas
Golf

The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
Football

AC Milan has added global e-commerce platform eBay to its sponsorship portfolio. The deal makes the platform the 'Official Marketplace' of the current Italian Serie A holders
Football

Online automotive retailer Cazoo will remain as the front-of-shirt sponsor of French Ligue 1 club Lille until the end of the 2022-23 season, despite the company’s financial difficulties.
Motorsport

Red Bull Racing has signed up UK-based sportswear brand Castore to its sponsorship portfolio
Motorsport

The Fédération Internationale de l’Automobile (FIA) has signed Siemens as an official supplier.  
Motorsport

McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team. The multi-year deal will commence from the start of the 2023 Formula 1 season
NFL

Streaming platform Hulu + Live TV has been signed up as a media sponsor of NFL Tuesday Night Gaming (NFL TNG) by gaming entertainment company Enthusiast Gaming
Football

Inter Milan has signed HR specialist Attal Group as its latest sponsor