US tourism sector fuels NFL UK sponsorship growth
The US tourism sector continues to drive value for the National Football League’s international sponsorship portfolio. SportBusiness Sponsorship speaks to Michelle Webb, vice president, international, about the league's regional sponsorship approach.
Visit Nayarit furthers US sport push with Lakers
Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers
Storytelling and experiences central to Verizon sponsorship approach
Nick Kelly, vice president sponsorship and partnerships at Verizon, explains how the company uses its sponsorship portfolio to reward customers and showcase its connectivity services.
More false reports surface over F1 betting sponsorship in Asia
Formula 1 has not struck a renewal to its regional sponsorship agreement with Asian betting firm 188Bet, contrary to reports,
PWHL engages Deep Blue for commercial development
Ahead of the start of its second season, the PWHL is looking for commercial development with the help of Deep Blue Sports + Entertainment.
Ferrari, Williams extend and expand with oil duo
Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.
Coinbase builds on central NBA deal with Warriors sponsorship
Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …
McLaren performance hub central to Optimum Nutrition’s sports strategy
Optimum Nutrition believes the recent opening of a new performance hub for the McLaren Formula 1 team will broaden its consumer base and reach.
Chanel enters sport sponsorship with Boat Race title deal
Luxury fashion brand Chanel has made its first foray into sport sponsorship by becoming title sponsor of The Boat Race
Sainz signing helps fuel Kraken’s Williams expansion
Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.