HomeNewsNewsCar RentalFootballEngland

Sheffield United partners with Al Wefaq Rent A Car

Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.

Under the deal, Al Wefaq will become the club’s first Official Car Rental Partner, and will have branding on all training, coaching and travel kit during the 2019-20 season.

Founded in 2000, Al Wefaq Rent a Car has more than 80 branches located in Saudi cities, domestic and international airports, and in airports in Egypt and the UAE.

Nasser Al-Qahtani, chairman of Al Wefaq Rent A Car, said the deal is part of Saudi Arabia’s vision to become a major global sports investor by 2030.

Sheffield United is part-owned by Saudi Arabia’s Prince Abdullah bin Mosaad bin Abdulaziz Al Saud.

This year, Saudi Arabia’s other notable sports events have included the Ad Diriyah E-Prix and the PGA European Tour, which took place at the Royal Greens Golf & Country Club in King Abdullah Economic City.

 

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France