North America
NHL’s Rangers team up with Japanese educational group
NHL ice hockey team the New York Rangers has announced a multi-year partnership with the North American branch of Japanese educational firm Kumon.
Edmonton Oilers latest NHL franchise to team with Scotiabank
Scotiabank has sealed a six-year deal to become the official bank of NHL team Edmonton Oilers, further increasing the banking group’s presence in Canadian ice hockey.
Airbus tees off LPGA Classic partnership
French aircraft manufacturer Airbus has reached a deal to become the title sponsor for the 2014 Mobile Bay LPGA Classic golf tournament.
Notre Dame seals record Under Armour partnership
US sportswear brand Under Armour has agreed a 10-year footwear and apparel deal with the University of Notre Dame that is believed to be the most valuable of its kind in college sports history.
Alex and Ani strike New York Knicks deal
Lifestyle company Alex and Ani has agreed a partnership with NBA North American basketball team the New York Knicks.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
NFL seeks to boost game day experience with Extreme Networks
American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
Chicago Blackhawks feeling lucky with Horseshoe Casino
NHL ice hockey team Chicago Blackhawks has entered into a sponsorship agreement with locally-based entertainment and gambling destination Horseshoe Casino for the remainder of this season.
Tim Hortons renews and expands Canadian curling deal
Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.
STX trumpets ice hockey entry with USA Hockey deal
The USA Hockey ice hockey organisation has announced a four-year partnership with sporting goods brand STX.
WNBA’s San Antonio franchise seals first jersey partnership
Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.
DuPont Pioneer seals Canadian curling partnership
Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.
Hyundai drives increasing PGA Tour presence
Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.
New York Life nets Big East partnership
Life insurance company New York Life has reached an agreement to become the presenting sponsor of the Big East Conference’s college sports championships through the 2014-15 academic year.
Equitrade on board as World Series of Polo sponsor
Barter transactions specialist Equitrade International has agreed a deal to become a global partner to the World Series of Polo from 2015 to 2019.
MLB’s Rangers strike deal with Jack Daniel’s
MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.
NBA’s 76ers and NHL’s Devils break new ground with Bwin partnerships
NBA basketball team the Philadelphia 76ers and NHL ice hockey franchise the New Jersey Devils have signed multi-year sponsorship agreements with Bwin.party, making them the first US professional sports teams to enter into commercial deals with an online gambling company.
CME Group furthers LPGA sponsorship by backing new points race
CME Group, owner of the world’s largest futures exchange, will be the title sponsor of the Ladies Professional Golf Association’s first ever points race, which is set to launch for the 2014 season.