North America

The National Women’s Soccer League’s Los Angeles-based Angel City FC has named American car company Chevrolet as an exclusive sponsor and a founding partner as the club finishes its inaugural season.

League completes five-year agreement with technology giant

The National Hockey League's Boston Bruins have named Boston, Massachusetts-based cybersecurity firm Rapid7 as the team's inaugural jersey patch sponsor for home and road uniforms from the 2022-23 season

Premier League club Everton FC have appointed Elevate Sports Ventures, the prominent United States-based sports and entertainment consulting firm, to secure a naming rights sponsor for its new £500m (€573m, $5…

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …

OrthoVirginia, the Richmond, Virginia-based orthopedic care provider, has secured the naming rights to the Washington Commanders' training facility in a 10-year deal.

TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…

The National Hockey League's Toronto Maple Leafs will wear a "Milk" logo on their home and road uniforms following a multiyear jersey patch partnership with Dairy Farmers of Ontario

The National Football League's New York Jets are looking to expand their reach in the United Kingdom by securing a multiyear partnership with London-based, transatlantic menswear brand Charles Tyrwhitt

The National Basketball Association's Chicago Bulls have named Illinois-based consumer electronics and telecommunications company Motorola as the team's new jersey patch sponsor in a multiyear agreement…

The University of Maryland has secured a 10-year, $11m (€11m) naming rights deal with SECU, Maryland's largest state-chartered credit union, for its college football facility, which will now be known a…

Silicon Valley-based global online payments company PayPal says it will not renew its jersey sponsorship deal with the National Basketball Association's Phoenix Suns should disgraced majority owner Robert …

The National Basketball Association's New Orleans Pelicans and mobile rewards platform Ibotta have renewed their jersey sponsorship agreement for a further three seasons

Property to begin its upcoming season in conjunction with developer conference

The National Hockey League's Edmonton Oilers have appointed New York-based sports marketing agency Athletes First Partners (A1 Partners) on an exclusive basis to find a jersey patch partner.

A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards

The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games