North America
Sacramento Kings begin Indian push with Krrish Group
NBA basketball team Sacramento Kings has sealed its first commercial partnership with an Indian company since it was bought by Vivek Ranadive last year.
Kenda Tire takes title sponsorship for National Enduro Series
Taiwan-based tyre multinational Kenda Tire has increased its commitment to the National Enduro Series by agreeing a three-year title sponsorship for the American motocross championship.
Nike scores nine-year US Soccer extension
Sportswear giant Nike has agreed a nine-year extension to its kit supply agreement with the US Soccer Federation.
World Vision teams with Harlem Globetrotters
Exhibition basketball team the Harlem Globetrotters have entered into a partnership with global Christian humanitarian organisation World Vision.
New York Life backs Brooklyn Nets
US mutual life insurance company New York Life has entered into a commercial agreement with Brooklyn Nets and the NBA basketball franchise’s Barclays Center home.
NFL’s 49ers put Intel inside Levi’s Stadium
US computing giant Intel has reached an agreement with NFL American football team San Francisco 49ers to become a founding partner and preferred technology provider at its new Levi’s Stadium.
Bell chimes in with Whitecaps extension
Canadian Major League Soccer team Vancouver Whitecaps has announced a multi-year sponsorship extension with its premier founding partner Bell.
Panini teams up with NFLPA for Collegiate Bowl
American football’s NFL Players Association has confirmed sports and entertainment collectibles company Panini America as the presenting sponsor of the 2014 NFLPA Collegiate Bowl.
Diageo beats Bacardi renewal offer to take NBA deal
Alcoholic drinks maker Diageo beat a renewal offer from incumbent Bacardi to become the exclusive spirits partner of basketball’s NBA last month.
Anheuser-Busch provides revenue uplift for PGA Tour
The PGA Tour’s sponsorship renewal with brewer Anheuser-Busch last month is understood to have included an increased fee that will lift the organisation’s annual sponsorship income of between $550m (€401m) and $600m.
Foot Locker strengthens ties with NBA
Athletic footwear and apparel retailer Foot Locker has agreed a multi-year deal to become an official partner of the NBA in Canada, while it has also expanded its US partnership with the basketball league.
Nascar goes with Flowmaster
Speciality aftermarket exhaust parts manufacturer Flowmaster has entered into a commercial agreement with North American stock-car racing series Nascar.
PC Financial takes naming rights to new PGA Tour Canada event
PC Financial, the banking service of the Loblaw Companies group, has secured the title sponsorship for the PGA Tour Canada’s new golf tournament at Point Grey Golf and Country Club in Vancouver.
United Airlines lands 20-year naming extension for Chicago arena
Chicago-based airline United Airlines has extended its naming-rights agreement for the city’s United Center arena by another 20 years.
Ceva on track with US bobsleigh team
Global supply chain management company Ceva Logistics has been announced as the official logistics provider and sponsor for the US Bobsled and Skeleton Federation (USBSF).
NBA coaches dress to impress with Joseph Abboud
US tailor Joseph Abboud has agreed a deal to serve as the official wardrobe supplier to the National Basketball Coaches Association for a fifth consecutive season of the NBA league.
DB Schenker expands multi-sport presence with Pan Am Games deal
The Canadian arm of Deutsche Bahn-owned company DB Schenker has been named as the official logistics supplier to the Toronto 2015 Pan Am/Parapan Games.
Coors Light secures title spot for NHL TV series
US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.