Global

Motorsport

The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
Handball

DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Tennis

Kosmos Tennis, a subsidiary of the Kosmos investment group, claims to have taken its case to the Court of Arbitration for Sport in Lausanne following the termination of its 25-year agreement with the International…
Football

Multinational entertainment company Konami has agreed a deal with Brazilian club Atlético Minerio to be its new exclusive video game partner.
Basketball

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…
Golf

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Motorsport

The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
Motorsport

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Football

Last December French technology consulting and IT services company Atos agreed a deal to become the Official Technology Partner of Uefa national team football in an eight-year deal running from 2023 to…
Motorsport

The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
Cricket

Cricket’s newest franchise leagues both meet internal expectations with inaugural title sponsor deals DP World keen to support UAE’s ambitions and leverage storytelling opportunity of ILT20 I
Mixed Martial Arts

Global energy drink brand Monster Energy has secured a multiyear partnership with mixed martial arts promotion ONE Championship, becoming the organization's first-ever official energy drink partner
Multiple Sports

Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
Multiple Sports

Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Tennis

Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Cricket

Decision part of new framework for next rights cycle ICC focused on greater value from premium events 2022 Women’s World Cup the most viewed women’s cricket competition in history The
Motorsport

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Motorsport

McLaren Racing has extended and expanded its agreement with sportswear brand Castore