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‘We tend not to change things that are working’ | Patrick Adiba, Atos

Patrick Adiba (Photo: Atos).

Last December French technology consulting and IT services company Atos agreed a deal to become the Official Technology Partner of Uefa national team football in an eight-year deal running from 2023 to 2030. The company is also a long-standing sponsor of the International Olympic Committee.

SportBusiness Sponsorship spoke to Patrick Adiba, chief executive of Atos Major Events and chief revenue officer of the company’s Business Transformation Services division, to understand the firm’s sponsorship strategy.

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