Ben Cronin, Europe Editor

Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …

Virtual advertising technology firm Supponor has announced plans to double its headcount and shake up its executive functions as it seeks to increase its focus on European markets

The Fuse marketing agency, part of the Omnicom Media Group, has promoted Alex Charkham to the newly-created role of chief strategy officer

WME Sports, part of the Endeavor Group, has hired Texas Rangers executive Joe Januszewski as senior vice-president and division head of its full-service property solutions division, which delivers stadium…

Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…

The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…

The Brazilian Football Confederation (CBF) has agreed a three-year deal with Turkish blockchain company Bitci Technology to develop a series of non-fungible tokens (NFTs) for Brazil’s national football t…

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…