Ben Cronin, Europe Editor

German Bundesliga club Eintracht Frankfurt has extended its partnership with Nexen Tire for the next three years

Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…

The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing

Sky has announced it is withdrawing its backing for the Team Sky cycling team at the end of 2019

Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks

As predicted by SportBusiness International, the Premier League and Coca-Cola Great Britain have announced a three-and-a-half-year partnership, starting in January 2019.

FC Barcelona has lost its only academy in Saudi Arabia after regional sponsor Fitness Time failed to renew a three-year sponsorship deal with the club

Three Everton players will feature in Rovio Entertainment’s Angry Birds ‘Evolution’ game as the latest activation in the partnership between the developer and the Premier League club. G

Fifa's long-time legal director Marco Villiger has left the organisation after more than a decade's service