Multiple Sports
Jumbo to withdraw from sports sponsorship
Jumbo, the Dutch supermarket chain, is to exit the sports sponsorship market when its current deals end next year, the group's new chief executive has announced
French regulator issues sports betting sponsorship guidelines
France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.
MotoGP and McLaren seek to remove fan tokens from cancelled Bitci deals
MotoGP and the McLaren Formula 1 team are investigating ways to remove fan tokens that continue to circulate on the exchange run by Turkish crypto company Bitci, despite both parties having cancelled sponsorship and licensing deals with the firm.
TGI Sport makes move for Australia’s SFX Sports Group
Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
AEG Global extends Delta Air Lines sponsorship
Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal
Campaigners call out BMW and Toyota over sustainability sponsorships
Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
O’Brien to head up Sportfive’s Asia business in merger
Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
Endeavor posts record revenue from owned sports unit, to pay first quarterly dividend
Endeavor, owner of the IMG and WME agencies, is to pay a quarterly dividend for the first time, beginning later this year, following a strong start to 2023 for the sports and entertainment giant
Bet365 pays out compensation to Danish sports stars in image rights case
Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
‘We want to be that guy that gets you tickets’ | Frank Nakano, JP Morgan Chase
Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.
Right Formula continues expansion with move into Caribbean
Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region
Topps to release Athletes Unlimited trading card set
Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
Pitch Marketing Group claims first with switch to employee ownership
The UK’s Pitch Marketing Group has claimed it will become the first sports marketing agency to be employee owned.
UK white paper on gambling frees sport to create sponsorship code of conduct
The UK government’s long-awaited white paper to ensure ‘gambling laws are fit for the digital age’ has imposed no definitive new limits on gambling company sponsorships in UK sport.
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‘Legalisation is essential for the Brazilian betting sector | Darwin Filho, Esportes da Sorte
What’s important: Brand building and creating strong ties with passionate communities.
Target sports: Football, MMA, jiu-jitsu, stock car racing.
Dutch government plans online gambling sponsorship ban in 2025
Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.