Multiple Sports

Back at the helm, Under Armour founder Kevin Plank says the company is "seizing this critical moment to make proactive decisions" for its future.

Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.

The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.

Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.

Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…

Elevate has fully acquired Fenway Sports Management's Consulting Group, taking over the Boston-based company's client list and nine-person staff

Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency

Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.

Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks

Puma’s recent acquisition of several ball supplier agreements in football are part of the brand’s attempt to increase its market share in the sport through a coordinated strategy, according to global marketing chief Johan Adamsson.

The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…

Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, is to launch a Spanish operation after hiring Juli Ferre, a former commercial executive at AS Monaco and FC Barcelona

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.

Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm

Artificial intelligence has emerged as one of the key compelling trends influencing the continued growth of the sponsorship industry, according to members of the European Sponsorship Association (ESA).

Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency

CAA Eleven’s Emmanuel Homaidan is taking up a leading sponsorship sales role at the International Olympic Committee, SportBusiness understands.

UK-based private equity firm Charterhouse Capital Partners has finalised an agreement to acquire a majority stake in data-driven sports marketing and sponsorship sales agency Two Circles.