Multiple Sports

Large group of leagues, teams, brands align with workplace-focused effort

Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are e…

Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12. Two sessions, at 10am and 4

US audiovisual systems provider expands footprint with two new pacts

The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix

Barcelona-based sports marketing agency SportiveWays has opened an office in Dubai to boost its growth in the region

Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates

Top-flight footballers and other notable athletes will be prohibited from advertising gambling products in the United Kingdom under new rules outlined by the Committee for Advertising Practice today (Tuesday)

The European sponsorship market bounced back in 2021 but is still valued below pre-pandemic levels, according to new research

When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.

The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.

Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium

The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business

Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.

Finnish beverages manufacturer Hartwall has terminated its naming rights agreement with Helsinki’s Hartwall Areena, citing the venue’s connection to Russian individuals on the international sanctions lis…

Recent USWNT call-up to serve as brand ambassador for organization

The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.