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IMG strikes multi-faceted 10-year extension with R&A

Cameron Smith tees off at 18th hole during 150th Open at St Andrews Old Course (Photo by MB Media/Getty Images)

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League.

Along with handling the sale of international media and sponsorship rights, IMG will continue to provide broadcast production services for the R&A, plus event management services.

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