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Monster Energy expands MMA presence with ONE Championship pact

(Credit: ONE Championship)

Global energy drink brand Monster Energy has secured a multiyear partnership with mixed martial arts promotion ONE Championship, becoming the organization's first-ever official energy drink partner.

The agreement will commence on January 13 during 'ONE Fight Night 6: Superbon vs. Allazov', which will stream live on Amazon Prime Video in the United States and Canada beginning at 8pm ET.As part of the agreement, Monster Energy will have prominent branding in US and Asia primetime events broadcast live to over 170 countries and across ONE’s  social and digital platforms.

This includes the Monster Energy logo being featured in the center of the Circle canvas, along with exclusive branding for the “Fight of the Night” and “Action Replay” segments.

“We are thrilled to welcome Monster Energy as our first official energy drink partner," said Chatri Sityodtong, ONE Championship chairman and CEO. "ONE Championship only partners with the best in the world across every business unit, and Monster is the clear industry leader for energy drinks and alternative beverages in professional sports. We can’t wait to see what the future holds for ONE and Monster.”

Monster Energy was recently named as the inaugural commercial partner of Power Slap, Dana White’s new slap fighting organization. The company also has an expansive global partnership with the Ultimate Fighting Championship.

ONE also recently secured a sponsorship deal with insurance company Prudential Singapore. The brand activation will be officially launched in the lead-up to the upcoming Fight Night event at Singapore Indoor Stadium on March 25.

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