Global

Sailing

Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
Motorsport

Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Multiple Sports

Last week the UK High Court of Justice found that virtual advertising firm Supponor infringed the patent of its rival Aim Sport. Ben Cronin examines the repercussions of the decision and asks if the company’s clients can also be held liable for damages
Motorsport

McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
Multiple Sports

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Multiple Sports

CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.
Motorsport

Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal
Multiple Sports

SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
Motorsport

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
Formula 1

Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Motorsport

Formula 1 racing team Red Bull Racing has added e-commerce technology company Rokt to its sponsorship portfolio ahead of its high-profile 2023 car launch in New York on February 3
Football

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Golf

International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
Cricket

The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier
Surfing

The World Surf League has agreed sponsorship deals with Apple Watch and premium outdoor brand Yeti
Motorsport

The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
Handball

DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Tennis

Kosmos Tennis, a subsidiary of the Kosmos investment group, claims to have taken its case to the Court of Arbitration for Sport in Lausanne following the termination of its 25-year agreement with the International…