TD Bank becomes Blue Jays jersey patch sponsor
Canadian bank TD Bank has agreed a deal with Major League Baseball’s Toronto Blue Jays to become the team’s first official jersey patch sponsor.
Starr Insurance becomes Yankees jersey patch sponsor
The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
OKX strengthens Manchester City links to cover sleeve sponsorship
OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Gran Centenario Tequila becomes latest Leagues Cup sponsor
Gran Centenario has agreed a sponsorship deal with Soccer United Marketing (SUM) to become the ‘Official Tequila’ of the expanded Leagues Cup competition across North America.
Concacaf, Fifa strike sponsorship ‘collaboration’
Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…
Mars Wrigley renews agreement with English FA
The English Football Association (FA) has agreed a renewal with UK confectionery group Mars Wrigley on a multi-year deal
Electronic Arts renews deal with Conmebol
Video game developer Electronic Arts (EA) has renewed its sponsorship agreement with South America’s football governing body Conmebol in a multi-year deal.
SUM, FMF strike sponsor deal with La Verde for 2023 MexTour
Soccer United Marketing (SUM), the commercial arm of Major League Soccer and the Mexican Football Federation (FMF), have agreed a multi-year sponsorship agreement with La Verde Gas Station and Convenience…
Adidas named Match Ball Provider of Leagues Cup
The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
MLB’s Braves add Atlanta brand Quikrete as patch sponsor
The Atlanta Braves, of Major League Baseball, has announced concrete and cementitious products manufacturer Quikrete as its official jersey patch sponsor for the next five seasons