MSC Cruises comes on board as Knicks’ first global marketing partner

(Credit: New York Knicks)

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison Square Garden Sports Corp.

As part of the agreement, MSC Cruises will receive significant brand promotion during all Knicks games at Madison Square Garden including LED signage and virtual on-court signage. MSC Cruises, which is also designated the official cruise line partner of the Knicks, will also serve as the presenting partner of the Knicks in-game T-Shirt Toss.

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